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What's changed, and what it means for you
The rules are still being written. When something moves, we explain it here in a few minutes' reading.
What a GS1 Digital Link URL actually is, and what changes when you adopt it The standard that turns a product identifier into a web address, what it looks like, and why every brand heading toward 2027 should already use it. What a Digital Product Passport actually is, and what it takes to build one What a working Digital Product Passport contains, what it takes to build one, and the part of the regulation most brands haven't yet planned for.
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