What the EU is asking for, and when
This guide covers what a Digital Product Passport is, what goes into one, and when your products will need one. It's how we read the rules. If your compliance advisor sees it differently, follow their advice.
Think of it as a public record for every product
It is reached through a persistent product identifier, usually a QR code on the product or its packaging, and must stay available for the period the product's delegated act sets, at least its expected lifetime. Regulators use it to check what a product is made of and how it should be repaired and disposed of. Customers can read the same record on their phone.
See a live exampleThe exact list for each category is set when its rules are adopted.
Check your category
The full timeline, year by yearWhere it stands
Batteries: 18 February 2027.
The only fixed date so far, under the Battery Regulation. It covers EV batteries, industrial batteries over 2 kWh, and e-bike and e-scooter batteries.
What to do now
If this is you, the deadline is close. Talk to us this quarter.
Three things worth doing this quarter
Or let us do the first pass, freeWork out which rules cover each of your product categories.
Use the category check above, or ask us.
List where your product data lives today.
Your PIM, ERP, spreadsheets and supplier files. Most brands find it in more places than they expected.
Ask your biggest suppliers what they can already share.
Materials, origin and recycled content take longest to collect, so start the conversation now.
What we'll do, and what we won't
Gather your product data, check it against the rules for your category, publish each passport at a permanent address, host it, and log every change to it.
Certify your compliance, or stand in for a testing house or notified body. You stay legally responsible for what your passports say.
Most categories' rules are still being written. We build from what has been published and update as each set is adopted, so if you start now, some fields will change. That is still quicker than starting from nothing when the rules land.
Rather talk it through?
Tell us what you sell and we'll give you a straight answer on what your products need and when.