One record, three jobs
The record behind your passport does two more jobs.
The data you pull together to build a passport is the best description of your products you'll ever hold. It doesn't stop at compliance. The same record answers your customers, in the product's own voice, wherever they're looking, and it fills the QR on your packaging with more than a link.
We call that customer-facing side a pod. Same data, three surfaces, one update.
- Your PIM
- Ecommerce platform
- Product data
- CSV / Sheets
- Any API
> what's the max pressure?
150 bar peak, 130 bar working.7.5 litres per minute flow.Brushless 2.5 kW motor.
- Web chat Live
- QR label Live
- WhatsApp Soon
- Voice Soon
- Kiosk Soon
Digital Product Passports are coming. We're already building them.
Most physical products sold into the EU will need one, batteries from February 2027 and more categories through to 2030. The EU's central registry goes live in July 2026, so the clock is already running.
The data a passport needs is scattered across your systems and your suppliers. We pull it together, check it against the rules for your category, and publish it at a stable web address a customer and an auditor can both read.
The card here is a real passport on a real product. Open it to see what an auditor sees, and what a customer scanning the QR sees, all at one address.
Forgewell
HD 130 Pro Pressure Washer
- Materials
- Steel 52%, polymer 18%, brass 14%
- Power
- 2.5 kW · 230 V · IPX5
- Recycled content
- 38% by mass
- End of life
- Take-back scheme · battery-free
GTIN 5060421038719 Open the full passport →
02 Conversation
Ask the product a question.
The demo below is a working pod, drawing on real product data. Ask any question, before buying or after a few uses. The product will answer in seconds. If the data doesn't cover it, the pod will tell you so rather than guess.
Every question the pod handles is recorded, so brands see what customers actually ask, where the catalogue confuses them, and what to build or update next. The result is a drop in customer service load and a sharper product roadmap.
Hi. I'm a Forgewell HD 130 Pro pressure washer. Pressure, flow, what I'll handle on a job, accessories, fault-finding. Anything you'd usually have to ring the trade desk for.
The same pod, all the way through a product's life.
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customer will it run off a 13 amp socket?
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customer can I use it on sandstone?
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customer it's surging, what now?
Retail barcodes are becoming QR codes.
By the end of 2027, tills across 51 countries, 90 per cent of world GDP, will read 2D codes, under GS1's Sunrise 2027 plan. It's an industry target, not a law. Some brands treat it as a printer change. What they miss is how much more a 2D code carries than a barcode, and that's exactly what we've been building.
The same code can carry ingredients, origin, allergens, sustainability data, usage instructions and care guidance. Packaging stops being a printed surface and becomes a place the brand can keep talking to the buyer long after the till receipt prints.
None of that makes the code itself a passport, though. A QR that opens a good product page is still just a link. The regulation is interested in the record it resolves to, and whether that record will still answer when someone scans the same label in 2032.
The QR above is on a real product, so aim your phone at it or tap through and you'll land exactly where a customer would, at talkpod.ai/scan/forgewell-hd-130-pro